Clarifying your values

Don’t start a business without having first clarified your values.

When we talk about our values from a business-building perspective, we mean “who we are and what we stand for”.

This is our mission that guides us through the different steps, be they preparatory, launching, communications, marketing, maintaining, upgrading, and so on.

We define our values prior to having clarified our business concept, i.e. before we start working on the type of business we will have.

Since we are the ones who are creating our own business, it makes sense to instil into our new business values that equally apply to our personal life, i.e. to other aspects of our life outside of our business.

This ensures coherence and alignment in everything we do and in everything we represent – in our business and in other parts of our life.

Therefore, our business values and our life values are exactly the same.

There is great power in clarity and simplicity.

As for myself, a short excerpt of my guiding motto is:

‘We choose to live our lives with intention, audacity and in full harmony with our own unique personal essence.’

These values help me to help intentional individuals go from employee to independent.

They help me to guide my students to live purposefully on their own terms by creating their own business.

They are also the foundations to my personal life.

What are your thoughts about getting clear on our values?

About the author: Jarmila Zářická is a loving mother, wife and friend. She celebrates truth and freedom – notions that represent different things at various stages of life. Jarmila supports people’s endeavour to live according to their own unique personal essence; for it takes courage and consciousness to break free from conventions, expectations, hypocrisy and fear – to go your own way. The rewards of such independence are of course priceless. Jarmila is a generous teacher and mentor to those who are willing and open to learn. She loves to help intentional individuals by sharing her life experience, knowledge and lessons learned. A Czech-Australian world citizen, she has lived and worked on numerous continents. After a 20-year international career in communications and public affairs, Jarmila decided to follow her calling to guide others to live on their own terms and create their business from scratch.

Her personal and business motto: “We choose to live our lives with intention, audacity and in full harmony with our own unique personal essence.”

Check out her self-paced course: “Go from Employee to Independent”